In advance of the Tour de France in Summer 2014, Aurora Multimedia were called in to install a large format display in Le Coq Sportif’s flagship Covent Garden store. A bright 6000 lumens projector was installed just behind the existing bicycle wheel sculpture creating a large projected image visible from both floors of the store as well as the pavement outside. The projector is linked via HDMI over HDBaseT to a Matrix switcher in the basement control room allowing content from Sky TV, DVD or Media Player to be displayed on the big screen while audio is fed through the house sound system.