Ellie Goulding X Deichmann Shoe Launch at MC Motors

About this Project

Launch of Deichmann’s new shoe collection in collaboration with Ellie Goulding.

Client: Deichmann

Aurora Multimedia were delighted to be asked to work with Deichmann for the launch of their new collection in collaboration with Ellie Goulding. The high profile launch took place at the renowned MC Motors in Dalston, one of several London venues owned by Castle Gibson. The brief was to create a cosy, intimate space, reminiscent of a living room with soft lighting and comfy vintage leather sofas where guests could relax and enjoy the fashion show. The guests would then be treated to a surprise appearance by Ellie Goulding who would play an intimate concert.

For the stage set Aurora provided a pair of large projection screens, custom made to look like giant plasma screens. These were accompanied by a 95″ LED screen as a backdrop. A d&b sound system provided stunning audio throughout the venue. Various decor features included overhead umbrellas which were uplit with a wash of red light, illuminated shoes in bird cages suspended from the ceiling and two press wall areas where guests could be photographed with a variety of musical props.